Tip Sheet

  • Consult on your communications goals, advise on approaches and develop media plans.
  • Develop, distribute and place media advisories, press releases, op-eds and other media content.
  • Credential and register reporters for entity programs and events.
  • Provide guidance for on-site management of media attending events.
  • Publicize entity programs and events on our website.
  • Promote newsworthy products and programs in ABA publications.
  • Promote interested ABA members to the media as subject matter experts through our media referral service.
  • Develop and manage reporter relationships on behalf of entities.
  • Provide multimedia services — including video, audio, graphics and photography — for newsworthy programs and events, as our availability allows.
  • Provide media training in advance of interviews with the media.